In this episode of The Main Course host Barbara Castiglia speaks with Meatless Monday Campaign Director Dana Smith about how the campaign to encourage consumers to cut out meat one day a week can be beneficial to restaurants. 

Smith, who has a background in culinary marketing, oversees the program and day to day, working with partners, restaurants, chefs, and other stakeholders. “Our objective is to ensure that those eating on Monday have incredible, delicious options,” she said.

They work with many restaurants, from local favorites to global chains. Smith shared that Starbucks had a recent promotion, offering $2 off on plant-based breakfast items. She also noted, “Mondays can be a slow day for restaurants. We know from our partners that once they created a Meatless Monday offering, they increased traffic.”

A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.